Sharp MX-M904 Especificações descarregar pdf (Página 7)

Market Analysis

Firstly, it’s very important to understand that the high-end Office market & Entry Level Production markets (or Light

Production) for both B&W and Colour devices are quite complex.

Many manufacturers have their own opinions of what constitutes a Departmental Office product and what

constitutes to being a Light Production product. Some manufacturers choose to attack both markets with the same

engine, whilst others choose to attack each market with a different engine.

To help your understanding, let’s start by taking a general overview of the B&W market first before we start to break

down the upper segments where the MX-M1204, MX-M1054 and MX-M904 are targeted.

50,000

100,000

150,000

200,000

250,000

300,000

2007 2008 2009 2010 2011

No.OfUnitsSold

Year

A3B&WMFP MarketTrendsbySegment‐ WesternEurope

BW1:0‐19

BW2:20‐29

BW3:30‐39

BW4:40‐59

BW5:60‐89

BW6:90+

B&WLight Produc tion

As you can see in the chart above, the A3 B&W market (including the Light Production segment) is in decline mainly

through the ongoing popularity of colour products and ongoing forecasts predict this trend to continue albeit at a

slower rate than in the last 4-5 years. Ultimately, it is predicted that the B&W market decline will hit a level where

they plateau as the customer demand for B&W only products is not expected to disappear altogether at this stage.

Of all the segments in the B&W market, the very high-end segments and Light Production areas are showing the

slowest amounts of decline, which is why the new MX-M1204, MX-M1054 and MX-M904 are still important

products for Sharp in the B&W market place.

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Sharp MX-M904 Especificações Página 7