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Product
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coverage,
but
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expedite
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of
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will
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to
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and
desires.
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1.
1. i Mr.
First
Name
2.
Mrs.
3.11
Ms.
4. J Miss
In
ilia
I last
Name
c C Y
01
LCDTV
Street
Apt.
No.
City
State
ZIP
Code
E·maiIAddress:
PLEASE
CONTINUE
ON
BACK
•••
14.
Below
is
alist
of
statements
which
mayor
may
not
be
used
to
describe
your
altitudes
towards
technology
and
your
lifestyle.
Please
indicate
to
what
extent
each
statement
describes
your
attiludes
by
circling a
number
from
1
to
10where
1
means
thaf
fhe
statement
"Does
not
describe
your
attitudes
at
all"
and
10
means
that
the
statement
"Describes
your
attitudes
completely·.
(circle
ONE
number
for
EACH
statement)
Does
Nol
Describe
~
OescribesYour
Your
AUitudes
AI
All
Allitudes
ComnmID
1 I
like
to
Impress
people
with
my
lifestyle
2
3
4
5 7
8
10
2.
Technology
is
important
tome
10
I
like
technology
10
lamverycompelitivewhen
it
comes
10
my
career
4 5 6 7 8 9
10
5
I
like
to
show
off
my
taste
and
style,.
1 4 5 6 7 8 9
10
I
am
constantly
looking
lor
new
ways
to
entertain
myself
..
1 2 3 4
5 6
7
8 9
10
7.
t
spend
most
of
my
spare
time
doing
fun
stuff
with
my
friends
1 2 4 5 6 7 8 9
10
8.
My
family
is
by
far
the
most
important
thing
in
my
life
1 2 3 4
5
7
8
10
Most
of
my
spare
time
is
devoted
to
activities
with
myfamily
..
1 2
3
4
5 7 8 9
10
10.
I
put
a
lot
of
time
and
energy
into
my
career
..
2 3 4
5
7
8
10
11.
Technology
has
made
my
life
easier
1 2 3 4 5 6 7
8
10
15,
No'
including
yourself,
what
is
the
GENDER
and
AGE
(in
years)
of
children
and
other
adults
living
in
your
household?
,.
n
No
one
else
in
household
2
[-J
Child
under
1
yr
Male
Female
Age/Years
Male
Female
Age/Years
2.
I J
Rent?
01.
U
02
I I
03.
[-I
04.
lJ
05
II
06
[J
07.
I I
08
I I
09.
LI
10.
I I
11.
IJ
12
II
13.
LJ
yrs,
5.
[]
Satellite
[I
II
II
II
LJ
LJ
,1
LJ
II
[-1
II
II
[I
yrs.
Spouse
OVR
(TiVo,
etc)
VCR
Audio
System
Computer
Video
Camera
OioitalCamera
Antenna
(for
rooftop
or
tabletop
antenna)
II
You
2.
IJ
yrs
1
[J
[.]
13.
What
devices
will
you
connect
to
this
TV?
1.
[ I
Video
Game
Console
8.
I
2.
Cable
set
top
box
9
3 1
HO
Cable
TV
10
[i
4
LJ
Satellite
set
top
box
11.
I
5
[]
HO
Satellite
TV
12
[I
6 r]
HO
Playback
Device
13
1']
(Blu-Ray,
HD-OVD)
14.
I 1
7.
U
OVO
Player/Recorder
1
IJ
2.
Il
yrs
1 IJ
16.
Occupa1ionlEmployment
Status:
(check
all
that
<1pply)
ProfessionallTechnical
Upper
ManagemenVExecutive
..
Middle
Management
...
Sales/Marketing
Clerical/Service
Worker.,
Tradesman/Machine
Operator/Laborer
Teacher/Educator
...
Healthcare
-
Physician/Nurse/Other
".
Homemaker.
Military.
Retired.
Self
Employed/Business
Owner
Work
from
Home
Office
...
17.
Which
group
describes
your
annual
family
income?
01.
[J
Under
S15.000
08
$75.000-$99.999
02
[J
515.OO0-S19.999
09
I I
$100.000-$124.999
03.
n
$20.000-529.999
10.
I I
$125.000-$149.999
04.
II
530.000-539.999
11.
[J
$150.000-$174.999
05.
I I
$40.000-549.999
12.
LJ
$175.000-$199.999
06
II
550.000-559.999
13.
I I
5200.000-$249.999
07
I I
560.000-574.999
14.
Il
5250.000
&
over
18.
Level
01
education:
(check
highest
level
completed)
1
Completed
High
School
3
Completed
Graduate
School
2,
[I
Completed
College
19.
For
your
primary
residence,
do
you:
1 I I
Own?
20.
What
type
of
internet
access
do
you
use
al
home?
1,
[]
None
3.
[]
Broadband
Cable
2.
LJ
Oial
up
4.
[J
DSl
21.
When
new
products
that
have
the
lalest
technologies
appear
on
the
markel,
do
you
or
someone
in
your
household:
1.
iJ
Tend
to
buy
such
items
as
soon
as
they
are
available?
2.
[J
Tend
to
wait
until
the
item
has
been
around
for
a
while
before
buying?
2.
Your
date
01
birth: /
Month
Year
3.
Marital status: 1
lJ
Married 2
[J
Single
5. Modelnumbe,:
(on
back
of
unit)
4.
Date
of
purchase:
/ /
Month
Day
Year
6.
Serial
number:
(on
back
of
unit)
7.
A.
Where
did
you
purchase
this
product?
1.
J
Electronic
Superstore
(Best
Buy,
Circuit
City,
etc.)
2 I j
Hi-Fi
Specialty
Store
(Harvey,
Tweeter,
PC
Richard,
etc.)
3
Received
asa
Gift
4
Mass
Merchant
(Sears,
etc.)
5.
Warehouse
Club
(Costea,
Sam's
Club,
BJ's
Wholesale)
6.
Mail
Order
(Crulchfield,
elc.)
7.
'--I
Discount Store (Target,
Wal-Mart,
etc,)
8.
1
Computer
Store
(RadioShack.
CompUSA,
etc.)
9.
-I
Internet
Retailer
(Amazon.
Buy,com.
etc.)
10
~J
Office
Superstore
(Staples,
Office
Depot.
etc.)
B.
Did
you
purchase
an
extended
service
plan
with
this
product?
1
[-1
Yes
2.
[-j
No
8. A.
Please
check
the
locallon
where
this
unit will
be
used:
1
[-J
living
Room
6
[]
Mobile
HomelTrailer
2
11
Adult's
Bedroom
7
['j
Family/Rec
Room/Den
3.
I 1
Child's
Bedroom
8.
[i
Home
Theater
4.
fl
Bathroom
9
Basement
5,
I'l
Home
Office
B.
Where
will
you
install
this
television?
1 i I
Wall
4
II
Under
a
Cabinet
2.
I,'
I
Table
5.
r-l
Night
Stand
3
Entertainment
Center
9.
How
important
were
the
following
features
on
your
purchase
decision?
(5
point
scale)
I=No
Importance.
2=Low
Importance.
3=Medium
Importance.
4=High
Importance.
5=Most
fmportant
No
Most
~
~
lIDJtortanl
1.
Sharp
Repulation
1.1]
2.0
3.i1
4.0
5TJ
2
PriceNalue
1.:]
2.lJ 3.1l
4.CJ
5.n
3
Design
1.f]
2.LJ
3.1
I
4.LJ
5TJ
4
Picture
Quality
1.
0
2Tl
3.U
4.n
5.L
5.
AudioQuality
1.[J
2,C]
3.LJ
4.0
5.L.J
6
Product
Features..
1.
[]
2.0
3.l1
4.0
5.IJ
7
InpuVOutpulOptions
1.
LJ
2.0
3.Ll
4.0
5.0
8.
Built-in
Tuners
1.
n
2.r]
3.1
I
4.L
-j
5.0
10.
Where
did
you
first
learn
aboulthis
product?
1
Salesperson
8
L.1
In-store
display
2
[J
Friend/relative
9
r-I
Newspaper
insert
3
LJ
Magazine
article
or
review
10
LJ
Product
carton
4
[j
Sharp
website
11.
0
Internet
advertisement
rJ
Magazine
advertisement
12.
I.]
Online
article
or
review
Newspaper
advertisement
13.
L1
Internet
shopping
website
Television
commercial
advertisement
11.
What
most
inlluenced
your
decision
to
purchase
a
Sharp
TV?
(check
up
to
two)
1.
[J
Recommendation
by
a
salesperson
2
[J
Recommendation
by
a
friend/relative
3.
il
Sales
promotion
(Rebate.
discount,
sale.
etc.)
4.
[]
In-store
comparison
of
models
S.
n
Past
experience
with
brand
6.
[J
Recommendation
by
expert
or
product
reviewer
7.
II
Comparison
shopping
website
(MySimon,
PriceGrabber.
Shopping.com,
etc,)"
8.
[1
Sharp
website
9.
Online
user
reviews/message
boards
10.
TV
advertising
11
[J
Online
advertising
12
[.
J
Newspaperadvertising
13
n
Magazineadvertising
12. A.
What
other
brands
of
TVs
did
you
seriously
consider
before
selecting
this
Sharp
Product?
(check
up
to
two)
1
[J
No
other
brands
considered
11
n
Pioneer
2
UDell
12
r'l
Polaroid
3 0
HP
13
I I
RCA
4
[]
Hitachi
14
U
Samsung
5 Ll
JVC
15
U
Sanyo
6
[I
lG
16
0
Sony
7 [J
Magnavox
17
U
SyntaxJOlevia
8,
[J
Mitsubishi
18
[J
Toshiba
9.
[J
Panasonic
19
lJ
Westinghouse
10
0
Philips
20
[J
Zenith
B.
Including
this
purchase,
how
many
LCD
or
Plasma
televisions
do
you
currently
own?
I. D 1 3
[J
3
5.
[]
5
or
more
.... 2
Il
2
4.
I J 4
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